How to Find the Best Affiliate Schemes?
Any affiliate marketing business, whether new or established, has to choose the right affiliate schemes if it is going to be a success. Promoting the wrong offer means spending lots of time and effort on something that isn’t going to convert traffic into buyers, which means small, if any affiliate commissions. There are plenty of different ways of finding affiliate schemes to sign up to, so what’s the best way to find offers that will make you a a good profit?
Deciding on the type of product to promote
One of the things that can have a big impact on the profitability of your affiliate marketing business, is the type of product you decide to promote. For example, digital products can offer affiliates commissions up to 75%, which sounds great, but because most of them offer money back guarantees, they can have higher refund rates. Customers buying physical products are less likely to return them, but commissions from these affiliate schemes can be a lot lower, often just single figures. An attractive third option are Cost Per Action, or CPA offers, where affiliates earn a commission by simply getting people to sign up to mailing lists, or a free trial. Commissions vary and can be quite low, but because people aren’t expected to part with any money, the conversion rates can be a lot higher.
Choosing offers from the big affiliate networks
Whatever type of offer you want to promote, you will usually find that the big networks have enough affiliate schemes to cover most of the markets affiliates are likely to be interested in. Some of these networks will concentrate on offers in particular niches, like health for example, whereas others will have a range of affiliate schemes across a variety of markets. You might need to apply, and be accepted, before you can promote any of the affiliate schemes in these networks, but they typically only promote decent offers with good conversion rates, which means their affiliates should make good commissions. They also usually have information on the conversion rates for each offer, so you can compare affiliate schemes to see which could be the most profitable
The benefits of going direct
A lot of online retailers offer Affiliate Programs, as a way to get internet marketers to promote their business for them. The main benefit to the retailer is that they only have to pay a commission if the marketer generates a sale; a sale they probably wouldn’t have made if they didn’t have an affiliate scheme, so it’s a good way of making extra revenue. Going direct to these retailers usually means you are able to get bigger commissions than going through an affiliate network, with some affiliate schemes paying as much as 20% on physical products. These types of offers are not too hard to find, and a quick search on the internet for affiliate offers relating to the kind of products you are interested in promoting, should soon uncover enough suitable affiliate schemes you can join.
The pros & cons of both approaches
Using the big affiliate networks might increase your chances of choosing a profitable offer for your affiliate marketing business to promote, but the commissions could be lower, and it can be hard for new affiliates to get accepted by some networks. Going direct to a retailer could mean the possibility of bigger commissions for affiliates, but there is a greater chance of choosing an unprofitable affiliate scheme, unless you do a lot more research and testing. Choosing some of the larger retailer programs like those offered by Amazon and eBay, can take away some of this risk, but because they are so popular (and a safe and easy choice) the terms of their affiliate schemes, such as how much commission you can earn and when you will get paid, can make it quite difficult for new affiliates to start making money.
When you’re starting your affiliate marketing business, it’s important to choose affiliate schemes that convert well and will make you decent profits, relatively quickly – which means you should probably play it safe and stick to what has been shown to work. This is why a lot of new affiliates start with established offers like those from networks like ClickBank for example, who’s digital affiliate schemes offer up to 75% commission, and they pay every 2 weeks. Once your affiliate marketing business is established, and you have a better understanding of what works well and will be profitable, you can start considering “riskier” affiliate schemes that might deliver higher commissions, as it’s not so critical if every now and again you get it wrong.
If you would like to know more about Health Affiliate Program, please visit http://www.BodyFaceShop.com
Author: Helen M
Article Source: EzineArticles.com
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