Attention All Managers – Are You Being a Good “Employment Brand” Steward?
Well you’ve heard me say over and over again… A strong culture = a strong brand; A strong brand = attracts and retains a quality workforce; A quality workforce = a strong culture…
Employment Branding is as important internally as it is externally. The perception that your current employees have of your organization “as a place to work” is the strongest “employment branding” marketing tool you have. Your employment brand is the essence of your organization. It conveys your culture: organizational values, vision, business expertise, and employee and customer relationships.
If your own employees don’t believe it…no one will.
However, internal “employment branding” is often left in the hands of Managers that have not been trained nor who understand the responsibility that comes with being a steward of an “employment brand”. Fail here and all else is for not.
If you want to build your brand internally? Managers…here are some tips your associates want you to know…Little Things Do Make A Big Difference…
1. Know my name
2. Say hi to me when we pass in the hall
3. Know what job I do for you, your department and company
4. Respond to my e-mails
5. Value my thoughts and opinions
6. Provide reasonable and realistic deadlines
7. Provide the right resources
8. Stop the email abbreviation “ASAP” and adding explanation points!!!!
9. Make me feel secure and valued as an employee
10. Be sincere…no staged “appreciation” speeches
11. Take the time to provide random acts of thoughtfulness
12. Give credit when credit is due
13. Respect my time…show up for meetings on-time
14. Provide clear direction and communication
15. Trust and respect are earned through good leadership
16. Do the right thing
17. Be flexible with work hours when necessary
18. No more cubicle farms
19. Offer a telecommuting option when necessary
20. Stop the pointless, repetitive paperwork
21. Practice respectful Blackberry Etiquette
22. Provide an environment with a good work – life balance
23. Allow me to make decisions
24. Provide realistic opportunity…don’t over promise and under deliver
25. Lead by example
Remember, “good people don’t leave companies they leave managers”.
About MYJOBENGINE:
MYJOBENGINE.com is the internets first “Employment Branding” job board and marketing tool designed specifically for Corporate Staffing professionals seeking effective and efficient ways to promote their “Employment Brand” and corporate career site.
Chmn., CEO – MYJOBENGINE.COM – [http://www.myjobengine.com]
Bob is a multi-channel marketing executive with 21 years of diverse Advertising and Marketing experience in CPG, agency and retail environments.
He is experienced in developing, managing, working with and growing leading retail brands such as: Home Depot, Belk, Dillard’s, The Sports Authority, Linen-N-Things, Office Depot, GE and SAP.
Author: Bob Gutowski
Article Source: EzineArticles.com
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